Zenfia
Executive Overview
Zenfia represents a complete migration away from restrictive SaaS eCommerce platforms. By building a bespoke headless architecture, we eliminated recurring revenue-share fees while delivering a sub-second shopping experience.
DECISION_LOG //
A growing handmade-goods brand had outgrown off-the-shelf platforms — they needed full control over product variants, pricing, inventory and content without paying per-sale platform fees or fighting template limits.
Engineering Approach
We engineered a bespoke Next.js storefront backed by Convex, with a complete in-house admin panel: products with variants, categories, orders, coupons, a gallery & homepage CMS, role-based team access and live analytics — plus an interactive 3D product viewer and Razorpay checkout.
System Architecture
A serverless Next.js edge deployment communicating with a Convex real-time database via tRPC, ensuring instant UI updates across the admin and storefront.
Engineering Challenges
Variant Combinatorics
Designing a relational database schema in Convex to handle complex product variants (Size, Color, Material) with independent pricing and inventory tracking.
Performance Overhead of 3D
Lazy-loading the WebGL context and compressing 3D models via Draco to ensure the 3D viewer did not impact Core Web Vitals on mobile.
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