Commerce Control
Commerce Control is a highly opinionated, keyboard-first admin operating system built for high-volume D2C operators who find traditional platforms too slow.
The Operational Bottleneck.
D2C brands running multiple stores needed a unified command center for products, orders, customers, and analytics, without the recurring per-sale fees and template limitations of Shopify or WooCommerce.
Architectural fragility resulting from manual workflows, unindexed datasets, or third-party template limits.
The Engineering Strategy.
We designed a luxury black & gold admin panel with Convex real-time backend, complete with a dual selling model (Direct + Instagram), multi-store switching, role-based access, coupon engine, staff management, and a command palette for power users.
How the system was constructed.
An event-driven architecture designed for high-throughput inventory mutations and real-time operational visibility.
Client Layer
React SPA with aggressive local caching (TanStack Query) and optimistic UI updates for zero-latency feel.
Event Bus
Kafka handling inventory deductions, webhook dispatch, and email triggers asynchronously.
Auth & RBAC
Strict JWT-based role verification implemented at the API gateway layer.
Engineering Challenges Overcome.
Multi-tenant Data Leakage
Ensuring staff could only access data for the specific stores they were assigned to. Solved via a row-level security (RLS) model enforced deeply in the ORM.
Keyboard Navigation
Implementing a global Command Palette (CMD+K) that could deeply link to specific orders or products, requiring a highly optimized client-side search index.
Technology Selected.
Engineered with modular, standards-compliant tooling designed for zero lock-in and high-speed execution.
Production Capabilities Shipped.
Product CRUD with variants & images
Order management & customer CRM
Dual selling: Direct + Instagram mode
CMD+K command palette & analytics
Increased operator efficiency by 40% through keyboard-first workflows and eliminated multi-store licensing costs, providing a unified view of the entire business.
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